We ask that you all get involved, so that we have interaction around the world with South African wines. In particular we ask that those of you who are able, to make a short video (one to two minutes) showing your Spectacular South Africa and your wine.
Please share the video’s on the 1st September 2020 on social media platforms and also send to lauren@wosa.co.za, who will collate them all, so that some markets can add subtitles. Ideally sending them around 10 days before the day of the tasting. We realise that the first one is coming around quickly so do what you can.
In each market we will be encouraging importers, retailers, trade and media to come together and get involved in the campaign and supporting the South African category, firstly on the 1st September 2020, by hosting a tasting, opening a bottle of wine and sharing it on any of their social media channels. It can be a greater event or just a tweet. The aim is to express sympathy for the category and of course boost sales of South African wines in each market and prompt new orders of your wines.
We have created a variety of logos for the campaign, which you can download from the WoSA website, here. You are most welcome to share these with your partners as well.
The hastags we will use across social media for the first event are:
#SpectacularSouthAfrica – this is the main one
#SupportSouthAfrica
#DrinkSouthAfrican
#southafricanwine
#tastingtogether
#lockdownwine
Thank you for joining and for keeping strong! We will make it through this together!
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