As previously, this campaign will run in all the markets in which we operate and we are asking importers, retailers, trade and media to all get involved on their social media platforms.
We would also like you, if you are able to, to create short videos (one to two minutes) showcasing Spectacular South African Shiraz, your wines, the vineyards and people enjoying a Shiraz. If you are able to send your videos to us, we will upload them on to the Wines of South Africa YouTube channel and promote them via our social media platforms. Please send your videos to Lauren@wosa.co.za.
We have created a variety of logos for the campaign, which you can download from the WoSA website, here. You are most welcome to share these as well.
The hastags we will use across social media for this event are:
#SpectacularSouthAfrica – this is the main one
#ShirazDay
@ShirazSA
#SupportSouthAfrica
#DrinkSouthAfrican
#southafricanwine
#tastingtogether
#lockdownwine
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