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- African Roots markets the Seven Sisters
wine brand, a tribute to the bond of sisterhood. The Brutus family lived
in Paternoster on the west coast. The seven Brutus sisters and their baby
brother left the tranquility of their fishing village at a very early age
when the family was evicted from their home during the Apartheid years. Two
decades later, the sisters reunited to create these wines, carefully
selected to match their individual styles and personalities.
- Alluvia Boutique Winery & Guesthouse’s Give Me A Chance Trust earmarks
promising students from the nearby Kylemore community, and provides
financial and moral support to help them achieve their goals. The
foundation works to help these children realize their dreams by raising funds
for scholarship programmes as well as establishing a network of strong
role models to mentor these children.
- One
of the newer initiatives is Bouwland. This Bottelary farm is now
74% owned by Deelnemings Trust – the 60 trustees are all workers at Bouwland,
Kanonkop or Beyerskloof, which are all located in the Stellenbosch area.
The Beyerskloof team, who worked with them on their very first vintage
under new ownership, will assist them in managing this property which also
features an upmarket guesthouse.
- Blouvlei Wines, which derives its
name from a picturesque valley near Wellington in the Western Cape, was established on
the farm which is the home of Mont du Toit Kelder. It’s the brainchild of
owner Stephan du Toit, who wanted to involve the farm’s workers in
winemaking and sales. Most of the trust members were born in this valley.
The company produces and markets easy-drinking, affordable wines.
- Boland Vineyards International, which trades as
Boland Kelder, and Boland Basadi Investments reached a groundbreaking
BEE agreement in 2005 which led to the entry of high-powered
businesswomen, including Dr Namane Magau and Dr Thandi Ndlovu, into the
South African wine industry. In terms of the agreement, BBI acquired a 26%
stake in a marketing, procurement and service company at present
wholly-owned by Boland. Of the remaining shares, 10% were to be allocated
to a workers' trust beneficially owned by Boland's cellar workers.
- Bottelary Hills: Six wineries –
Kaapzicht, Bellevue, Goede Hoop, Mooiplaas, Groenland and Sterhuis –
joined together to launch their premium range and second label, M23 (the road runs through it), the wines for which are made in a joint effort
between these farms in the Bottelary Ward.
- Buthelezi Wines – Kulekhani Laurence
Buthelezi, who hails from KwaZulu-Natal, established this company in
2002. His mentor, Jean-Vincent Ridon of Signal Hill, where he works as an
assistant winemaker, encouraged him to make his own wine, bottled under
the Tutuka label.
- Cellar Hand is Flagstone
Winery’s joint-venture range with employees and encompasses a red, the
Backchat Blend, and a Chenin Blanc, both under screwcap.
- Crossroads Wines is a Cape Town-based
black empowerment company with an urban edge. The wines with their
colourful labels are made by Cru Wines and include Imbongi Chenin and Shiraz, and Soweto White.
- De Krans gave ownership of the houses on the farm to their
permanent staff (both cellar and farm workers) who have been living in
these houses for many years, and in some instances for generations.
- Dominion Wine Company, the Stellenbosch-based
producer of wine brands for direct marketing companies globally, sold 72%
of its business to a Cape-based BEE investor consortium which also has
interests in property, media, hospitality and agriculture. Anzill Adams, a
well-known wine industry professional and MD of Dominion Wine Company,
heads their wine investment interests. This transaction differs from other
BEE deals in the Cape wine industry, according to Adams: 'By selling 72% of the shares
in Dominion Wine Company to the Investor Consortium, a local BEE group, we
have acquired a genuine partner whose investment goes beyond a financial
transaction. They are also investing intellectual capital in our business
and will have a significant role to play in our expansion plans over the
next few years. This makes the deal particularly exciting.'
- Epicurean Wines is
the brand of Gauteng premier Mbhazima Shilowa and
businessmen Moss Ngoasheng, chairman of Safika
Investments and former economic adviser to President Thabo Mbeki, Mutle
Mogase of Vantage Capital, and American Ron T Gault, formerly of JP
Morgan.
- Fair Valley is a 17 ha farm
adjacent to Fairview in Paarl, purchased with government housing subsidies
afforded wine farm workers and support provided by the neighbouring Fairview estate, whose owner,
Charles Back, originated the scheme, intended to provide labourers with
security of tenure. Fair Valley wines are made from grapes sourced elsewhere and then
produced in the Fairview cellar. The intention is to build a Fair Valley dedicated cellar on
the property. Income from the sale of Fair Valley wines is directed to a communal
property association. Its revenue is augmented by income derived from
cheese packing at Fairview Estate. In addition, cottages on Fairview are being converted
to provide tourist accommodation and rentals charged will also go towards
the property association.
- The Freedom Road project, now
completed, was structured to promote home ownership on a 14 ha farm in the
Paarl area among wine farm worker households associated with Backsberg
Estate for many years. Proceeds from the sale of Freedom Road wines, produced and
bottled at Backsberg, were directed to this end. Workers are also taught
financing, winemaking and marketing skills.
- The recently opened Graham
& Rhona Beck Skills Centre, situated at Madeba, the Graham Beck Robertson estate, will offer a wide variety of skills training
opportunities to the predominantly rural Robertson community with the
focus on educating and empowering people from previously disadvantaged
backgrounds. The Skills Centre is another example of the Beck family’s
continued commitment to investing for the future by enriching the next
generation. It will focus on training and development for the youth
(school and post-school), farm workers and cellar workers, female workers
on farms, emerging entrepreneurs and small farmers, the under-employed and
unemployed (e.g. seasonal workers) and the disabled.
- On the farm Helderkruin (which translates from Afrikaans as 'clear summit’) in Stellenbosch, farm
workers pick the raisiny grapes left at the end of the harvest, which they
press the traditional way by foot to make port. All profits from the sale
of the Worker' Vintage Port are used for
development projects to uplift the workers and their families.
- Imvula Wines (previously Sibeko Wines) has a
joint-venture partnership with LGB Wine (Daschbosch, Groot Eiland and
Badsberg wineries). CEO Thembi Tobi believes that the biggest potential
for growth lies in the emerging black market.
- Kholisa Wines is a new black
emerging wine company which will rely on the proven skills of its diverse
founder members to take advantage of the growing opportunities in the
South African wine industry. The main business of the corporation will be
the sales, import and export of wine and related products. It will be
targeting the growing black middle class to tap into the vastly
underdeveloped black wine drinking market before expanding into the export
market. Kholisa Wines will buy in wine and bottle and market it under
their own unique label.
- Koopmanskloof in Stellenbosch is the biggest
producers of Fairtrade wine as well as one of the most diverse in the
winelands, placing it at the forefront of economic, social and
environmental development. Besides having 520 ha of primarily bush vine
vineyards, it also boasts a private 98 ha nature reserve and a dedicated
community of 86 workers, who own 26% shares in the company as well as 100%
of their own farm, Vredehoek. A further 18% of shares is owned by thee
black non-executive directors, bringing Koopmanskloof (Pty) Ltd’s black
ownership to 44% in total.
- Kuyisa Wines (‘kuyisa’ literally
translated means ‘dawning’) was founded with the aim of furthering black
ownership and career opportunities in the wine industry. An empowerment
company, 100% of its shares are held by previously disadvantaged
entrepreneurs. Kuyasa negotiates joint ventures with the aim of developing
and distributing brands at various price points for local and
international markets.
- La Motte, together with other
Rupert family farms, constructed Dennegeur, a modern village for its
workers in the town of Franschhoek. The design of the village, a short distance
from La Motte, was based on input from the workforce and built to meet the
needs of the individuals living there. Key to Dennegeur is the transfer of
home ownership to farm workers, some of whom have spent their entire life
working at La Motte. Apart from the family homes, Dennegeur has its own
day care centre, a training centre, clinic and sport amenities.
- LaThiThá Wines (the name is derived
from the Xhosa ‘lathitha ilanga’ which means sunrise and is appropriate to
the brand as it operates from the Langa township) is a 100% BEE-owned
company founded by local members of the Langa community. Their intention
is to promote tourism in Langa by establishing a winetasting and
conferencing venue. The fertility doll, a symbol of new life, hope and
opportunity, is the logo depicted on their labels. The gold in the logo
represents the wealth of our land.
- M’hudi Wines – Mohudi means
‘harvester’ in Setswana. The Rangaka family are advised by Jeff Grier of
Villiera. They use grapes grown on their family farm in Stellenbosch and
also source fruit from various other appellations.
- Nedcor Investment Bank established a
development trust to be used to promote health, education, housing,
cultural and sporting activities among wine farm worker communities.
- Several of the established
projects were modelled on the New Beginnings venture, the first
black-owned wine-producing farm in the country. Wine farm workers pool the
housing subsidies granted to them by the South African government in order
to replant vineyards allocated to them by farm owner Alan Nelson of
Nelson’s Creek. In these types of ventures, farm owners also extend the
use if their cellars, other production facilities and winemaking expertise
to the workers to produce the special label wines. Workers are often
actively involved in the marketing and export of the wines. Profits from
sales are used to purchase parcels of wine farmland, build housing and
facilities as well as for education and community projects.
- New-entry wine farmers are also
assisted in securing capital through a national project called NewFarmers,
funded by local private sector investors, as well as foreign
organisations. It advances agri-business among emergent farmers, while
undertaking programmes to promote community development. NewFarmers is
currently engaged in two wine farming projects in which workers are
stakeholders. The one, Erfdeell (Afrikaans for inheritance) in Piketberg,
involves the replanting of some 30 ha to noble red varietals, and the
other, near Paarl is a smaller initiative on an olive plantation, where
vineyards are also being planted.
- Old Vines Cellars, South Africa's only
women's empowerment winery from ownership through to production, was
started in 1995 by mother and daughter team Irina von Holdt and Françoise
Botha, and now employs some 24 women who are responsible for the
production of wine and running the office.
- Phambili, Wamakersvallei’s new BEE-initiative label, means
‘Moving Forward’ and is aimed at improving the well-being of members of
the Phambili Workers Trust
- Pumlani (‘sit down and relax’) – this
100% black-owned BEE venture was the realisation of a dream for farm
labourer-turned-chairman Alfred Tshotoba, who was mentored by Zevenwacht
where tasting and sales of the Pumlani wines take place, and Nomsa Tiyo.
- Re’Mogo Holdings Ltd is an
empowered holding company specialising in acquiring high-value agricultural
prospects in line with the newly created Fruit and Wine Charter of South
Africa. Its Setswana name means ‘standing together’ and captures the
spirit of local involvement, sustainable development and skills transfer
inherent within each of its projects. Re’Mogo’s management team is broadly
representative, and through its dedicated professionals and wide range of
knowledge and expertise aim to become leaders in the field of agricultural
entrepreneurship.
- Sagila Wines is the own-venture
brand of Mzokhana Mvemve, winemaker for Cape Classics. The name refers to
the traditional mace which his grandfather carried.
- Empowerment brand Ses’Fikele (which means ‘We have arrived … in style!’) is owned by four black women,
Nondumiso Pikashe, Jackie Mayo, Nomvuyo Xaliphi and Phelela Mgudlwa.
Flagstone Winery’s Bruce Jack assists with sourcing grapes and
vinification.
- Sizanani is a Xhosa word,
meaning ‘helping each other’. Bellevue Wine Estate and more than 80 of its
staff from previously disadvantaged population groups have formed
Stellenbosch Wine and Logistics (Pty) Ltd, which has its focus on
upliftment and empowerment.
- An innovative empowerment deal
will see wine farm workers on three adjoining farms in Franschhoek in the Western Cape gain ownership of
the one 76-hectare farm, with 40ha under vines. This farm will be home to
some 22 worker families. Solms-Delta (Pty)
Ltd is made up of three farms. Lubeck, owned
by Richard Astor, Zandvliet-Delta, owned by Mark Solms, and Deltameer
owned by the Wijn de Caab Trust. The beneficiaries of the Wijn de Caab
Trust are the previously disadvantages residents and employees of the
farm. The three farms are farmed as one unit and all profits are split
three ways. A full-time social worker is employed by the Wijn de Caab Trust
to ensure that the needs of the beneficiaries are taken care of. These
include education – pre-primary, primary, secondary, tertiary and adult
education; medical benefits; housing benefits - all the residents on the
farm have either been given a new or a renovated house; counseling;
transportation – a bus has been bought; recreational – a brass band, a
walking club, a rugby team and basketball on the farm.
- StellenRust empowered 70 permanent workers on their farm as majority shareholders in the vineyards on 100ha of the 400ha farm. The people benefiting from this BEE project pick and tread their own grapes in large tanks in order to produce their own wine.
- Thabani, the Nguni word for
‘joyful’, was the first wholly black-owned company in SA with Jabulani
Ntshangase, who pioneered the Wine Education Programme in 1995, and Trevor
Strydom in the directors’ chairs. Based in the Cape winelands with a boutique
blending cellar to be built in KwaZulu-Natal, Thabani operates throughout Africa. Part of Thabani’s
commitment to the wine industry is to interest Africans into pursuing
careers as oenologists and viticulturists. This enthusiasm has increased
fourfold the number of black BSc oenology/viticulture graduates in SA.
- The Thandi (Xhosa for
‘nurturing love’) label evolved through a partnership encompassing the
South African Forestry Company Limited (Safcol), a state forestry owner;
members of the Lebanon community in Elgin threatened by the imminent
privatisation of the forestry body; a local winegrower, Paul Cluver; and
an Anglican social development body. Workers on the farm producing Thandi
wines purchased shares in the venture using their government housing
subsidies. Vinfruco also holds a stake in the export marketing of Thandi
wines and supplies mentorship. In addition to the workers and the
remaining original partners, the other major shareholder is black-owned
Umhlobo (Xhosa for friends). On 19 July 2004, the initiative came
of age when Safcol announced the official handover of its shares to the
remaining beneficiaries of the Thandi project. The original intention was
to create forestry and fruit operations to sustain the community but the
project was soon expanded to include wine farming. In addition to skills
transfer, the project also promotes the establishment of health, welfare,
educational and recreational services for the local community. In 2003,
Thandi became the first wine brand in the world to achieve Fairtrade
accreditation, a major milestone, followed by a gold medal at the
International Wine Challenge in London. The original model has been so successful that
wine farms in several regions are joining the Thandi initiative.
- The company of wine
people is involved in a number of social and economic developmental
initiatives. It is associated with Thandi Wines, one of South
Africa's most important transformation projects. Started as a
winemaking project to empower the Lebanon community in Elgin, Thandi has become a successful
business venture benefiting a number of previously disadvantaged
communities. In line with the company's progressive thinking, members of
staff are offered a wide range of skills development opportunities, among
them a trainee winemaker sponsorship and, on a broader level, an adult
literacy programme. The company of wine people also makes bursaries
available to learners, enabling them to attend the Senior Agricultural School in
Stellenbosch. Physical provision for employees and their families includes
the group's own medical clinic, and co-coordinating and arranging grants
for the building of housing.
- The House of Lindiwe – Lindiwe, ‘the one
we have been waiting for’, is an African name bestowed on the child whose
arrival has long been awaited. It’s a name which aptly portrays the
entrance of black empowerment company Reinvest (Pty) Ltd, under the label
Lindiwe, into the global arena of quality wines.
- The Winery of Good Hope’s Land of Hope Trust was structured
around sustainability that started with previously disadvantaged people in
the vineyards and is set to have a widespread impact on these families for
generations to come. The project aims to uplift PDI employees of the
winery and their dependents and children. The primary object is
educational and long-term social upliftment.
- Thokozani, which means
‘celebrate’, is a partnership between Diemersfontein Wine & Country
Estate’s owners, its employees and some external investors, which will
focus on both wine and hospitality. The Thokozani range features a white
and a red blend. Thokozani will run the Estate’s conference centre and
will be acquiring land from Diemersfontein for the construction of its own
conference accommodation. Thokozani has a central focus on the training
and development of its employees and investors – enhancing industry
specific skills and business knowledge – and will be offering wine
appreciation and hospitality training courses, and working to stimulate
entrepreneurial activities in its trading environment
- Another notable empowerment
project is one that involves the former Stellenbosch Farmer' Winery (now
merged with Distiller' Corporation and trading as Distell) as well as a
group of black liquor retailers and a local community group as
stakeholders. This initiative, based at Darling near the Cape’s West Coast, sells
its wines under the Tukulu label. It has been structured to
ultimately become exclusively black-owned. Moreover, it is the first
project of its kind to involve taverners and it is hoped that their
participation will help to promote a culture of wine drinking among their
patrons.
- Uitzicht (meaning Vista) farm, occupying 20
ha in Stellenbosch, produces wines under the Reyneke label, sold
predominantly in Germany and the UK. Wine farm workers are using the government land grant
available to them to acquire a 24% stake in the operation and now have
their own homes. They are also being given training in winemaking,
marketing and business skills.
- The Van Loveren Winery,
situated between Robertson and Bonnievale, recently purchased a wine farm
as part of their Black Economic Empowerment (BEE) programme. The 138 ha
farm was acquired at a cost of R4,9m which includes implements. The farm
has established vineyards, and apricot and peach orchards. The Van Loveren
farm workers will initially have a 40% interest in the property, which can
be increased to 50% in future years. Their share is to be owned and
managed by a trust which will be run by the workers themselves.
- Vins d’Orrance is winemaker Christophe Durand, who hails from France, and his Durban-born wife of
Indian descent Sabrina’s jointly owned garagiste wine venture.
- Vunani Wines, an empowerment
venture headed up by MD Vumile Nkewu, sources premium wines and bottles
them under the Ekasi label.
- In the late 90s, Weltevrede initiated
the first empowerment scheme in the Robertson Valley by establishing
a trust for its workers of previously disadvantaged background. This was
started by a donation of Naspers Welcome Scheme shares and
the establishment of a pinot noir vineyard. Today this vineyard
is mature and thriving, and the crop is being bought by Weltevrede while
the profit is being shared by the PDI beneficiaries. These pinot noir
grapes are being used in what is possibly the first Cap Classique made of
grapes bought from black owners, the Weltevrede Philip Jonker Brut.
- The Winds of Change label
is produced on the Sonop (Afrikaans for sunrise) wine farm, where nine
farm worker households acquired a portion of land, funding their purchase
with the government housing subsidy, supported by an interest-free loan
from the owners. Owners SAVISA (a Swiss-based operation that forms part of
Jacques Germanier’s multi-national negociants) purchase grapes from the
farmers at market-related prices to offset the loan. A portion of the
proceeds from sales of the Winds of Change wines goes towards upliftment
projects which focus on education, health and home improvements. Income is
also used for capital investment in the vineyard venture.
- Women in Wine, the first
wine-producing company owned, controlled and managed by women, was formed
by a group of 20 professional black women from different backgrounds. They
are establishing sound relationships with strategic partners among quality
suppliers to help them achieve their objectives, according to CEO Beverly
Farmer, a founder member. One such partnership is with Boland Kelder, which
is their leading wine supplier. Boland’s product development team made
Women in Wine's first two Eden's Vineyards wines to their specifications.
Shareholding in Women in Wine benefits a large number of women. Around 500
women working on farms will have a shareholding through their Farmworkers
Women in Wine Trust, which focuses on skills development and training of
farm-worker women. Through its members, it also undertakes community
upliftment projects to improve the quality of life of women and children on
farms, and to promote the responsible consumption of wine. A thousand
tavern owners, traditionally women, also have a significant shareholding
in Women in Wine.
- Yammé is a Setswana word
meaning ‘my mother’ and alludes to the rich soils of Mother Africa which
nurture the vineyards. This wine range, produced by Overhex in Worcester,
one of the largest privately owned cellars in South Africa, was born from the
initiative of a group of African women.
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