WINES OF SA NEWS

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PRESS RELEASE: PROWEIN DÜSSELDORF 2026 - NEW STANDARDS FOR THE WINE AND SPIRITS INDUSTRY

ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through a fresh visual identity that incorporates the colours of various national flags, symbolising ProWein's distinctive diversity and international presence as an innovative platform in the B2B sector. Rebranded as ProWein Düsseldorf, it aims to tackle current market challenges with the inspiring motto 'Shape, Create, Elevate,' actively leading the way in industry transformation. >> READ MORE