WINES OF SA NEWS
PRESS RELEASE: WINES OF SOUTH AFRICA TO BRING SUNSHINE TO GERMANY WITH NEW BRAND POSITIONING
Wines of South Africa (WoSA) will be presenting its revitalised image at ProWein Düsseldorf, 15–17 March 2026. Showcasing 36 South African producers on the WoSA pavilion, located in Hall 6, stands L73 and L99. The stand will highlight the diversity, regionality and market relevance of the South African wine industry. In addition to the producers featured on the WoSA stand, South Africa’s presence at the trade show is augmented by a number of companies exhibiting independently across the fair. >> READ MORE
PRESS RELEASE: PROWEIN DÜSSELDORF 2026 - NEW STANDARDS FOR THE WINE AND SPIRITS INDUSTRY
ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through a fresh visual identity that incorporates the colours of various national flags, symbolising ProWein's distinctive diversity and international presence as an innovative platform in the B2B sector. Rebranded as ProWein Düsseldorf, it aims to tackle current market challenges with the inspiring motto 'Shape, Create, Elevate,' actively leading the way in industry transformation. >> READ MORE