The Netherlands is the 3rd biggest export market for South African wines in value and the average packaged export price is growing. 

South Africa holds a strong share of around 20%, the second biggest category after France. The Netherlands has educated consumers and dynamic sommeliers and independent merchants who are interested in discovering premium wines with an interesting story. There is a keen interest for South Africa both in wine and tourism. Wines of South Africa will once again be partnering with Perswijn Magazine to host a generic tasting in Amsterdam. The focus will be on independents and on-trade and in the afternoon on consumers. We will also be hosting the 2019 Cape Winemaker’s Guild auction masterclass during the event.