WoSA China Road Show 2024 

Visitor Information and Registration:

Exhibitor Information:

We are now planning our WoSA China annual Roadshow events for August of 2024. We have trimmed the roadshow back to 4 cities to manage costs and workload as we felt that 5 cities last year were too much given the extensive travel required. This year we are focusing on four cities - Chengdu, Guangzhou, Hangzhou and Beijing. We will take the roadshow to Hangzhou for the first time - located180km to the South of Shanghai, it is one of China’s wealthiest cities with a strong and developing wine scene.

Audience and Format

Please note that the primary particpants for this event are producers with existing partners on the ground in China.  It is always incredibly valuable to spend time in market and this platform provides a great way to see the market as a whole and to spend quality time promoting your brand in China.

For those looking to enter China for the first time we would recommend ProWine Shanghai in November as a more suitable platform. Feel free to reach out to marcus@wosa.co.za for more information on this show.

In each of the four cities we will work with 5-star hotel venues to host a walk-around trade tasting for between 200 and 400 visitors.

We will host a 90-minute masterclass with a Chinese speaking Master of Wine.

Dates and Cities  

1. 23rd August in Chengdu
2. 26th August in Guangzhou 
3. 28th August in Hangzhou
4. 30th August in Beijing