Dear Producer,

Spectacular South Africa campaign

Wines of South Africa is launching a campaign on social media and online to promote our wines, monthly.  The overall theme for the campaign will be “Spectacular South Africa”. In these tough times where there is no budget to spend we believe that we can create a lot of exposure for our wines by working together across our key export markets but also with you, the producers, in South Africa.

With some production and exports now running, we are kicking off the campaign next week with a build up to a virtual tasting of any South African wine on Friday 22nd May 2020. Following this we will have a theme each month with a virtual tasting on a specific day.

We ask that you all get involved, so that we have interaction around the world with South African wines. In particular we ask that those of you who are able, to make a short video (one to two minutes) showing your Spectacular South Africa and your wine.

Please share the video’s on the 22nd May on social media platforms and also send to, who will collate them all, so that some markets can add subtitles. Ideally sending them around 10 days before the day of the tasting. We realise that the first one is coming around quickly so do what you can.

In each market we will be encouraging importers, retailers, trade and media to come together and get involved in the campaign and supporting the South African category, firstly on the 22nd May, by hosting a tasting, opening a bottle of wine and sharing it on any of their social media channels. It can be a greater event or just a tweet. The aim is to express sympathy for the category and of course boost sales of South African wines in each market and prompt new orders of your wines.  

We have created a variety of logos for the campaign, which you can download from the WoSA website, here. You are most welcome to share these with your partners as well.

Dates and themes for the coming months will be:

22nd May – Spectacular South Africa (in general or wines)

20th June – Drink Chenin

24th July – rosé

28th August – sustainability (IPW seal, WWF Champion)

25th September – MCC

10th of October – Pinotage

The hastags we will use across social media for the first event are:

#SpectacularSouthAfrica – this is the main one






Thank you for joining and for keeping strong! We will make it through this together!

Kind regards,

WoSA Team