Spectacular South Africa is back

In 2020, Wines of South Africa launched a campaign on social media and online to promote our wines. The overall theme for the campaign was “Spectacular South Africa”. In these tough times when we’re unable to plan events and budgets are tight we believe that we can create a lot of exposure for our wines by working together across our key export markets but also with you, the producers in South Africa, and importers around the world.

We kicked off the 2021 Spectacular South Africa campaign on 2nd February, the South African Wine industry's birthday, with a focus on tourism and will continue with four other dates to celebrate Sauvignon Blanc on the 7th of May, Chenin Blanc on the 18th of June, Shiraz Day on the 21st of August, Cap Classique on the 1st of September, Pinotage on the 9th of October and International Wine Tourism Day on the 7th of November.

As previously, this campaign will run in all the markets in which we operate and we will be asking importers, retailers, trade and media to all get involved on their social media platforms too. 
We would also like you, if you are able to, to create short videos (one to two minutes) showcasing Spectacular South Africa, your wines and tourism experiences as per each of the themes. If you are able to send your videos to us, we will upload them on to the Wines of South Africa YouTube channel and promote them via our social media platforms. Please send your videos to Lauren@wosa.co.za.

In each market we will be encouraging importers, retailers, trade and media to come together and get involved in the campaign and support the South African category, by bringing our winelands to life, posting 'bucket list' activities, posting a photo or video of a favourite moment on a holiday or work trip to South Africa, hosting a tasting or opening a bottle of wine and sharing it on any of their social media channels.

With so much support for South Africa at the moment and understanding of the difficulties you are facing we hope you will be able to get involved. The aim is to give some support to the category and, of course, to boost sales and prompt new orders.

We have created a variety of logos for the campaign, which you can download from the WoSA website, here. You are most welcome to share these as well.

The hastags we will use across social media for this event are:

#SpectacularSouthAfrica – this is the main one

And of course the respective #’s for #DrinkChenin #CapClassiqueDay and #PinotageDay