#SPECTACULAR SOUTH AFRICA
In 2020, Wines of South Africa launched a campaign on social media and online to promote our wines. The overall theme for the campaign was “Spectacular South Africa”. In the tough times when we were unable to plan events and budgets were tight we believed that we could create a lot of exposure for our wines by working together across our key export markets but also with the producers in South Africa and importers around the world. This initiative has garnered such support and interest on our social media platforms, that we’ve decided to continue with this in 2022.
We are kicking off the 2022 #SpectacularSouthAfrica campaign on the 2nd of February, the South African Wine industry's birthday, a celebration of our fantastic wine tourism offering. This will be followed by campaigns celebrating several of our most popular grape varieties throughout the year as follows:
Sauvignon Blanc Day | 6 May 2022 | Chardonnay Day | 26 May 2022 | Chenin Blanc Day | 17 June 2022 | National Shiraz Day | 21 August 2022 | Cabernet Sauvignon Day | 30 August 2022 | Cap Classique Day | 1 September 2022 | Heritage Day | 24 September - A celebration of our history as well as the future of our industry | Pinotage Day | 8 October 2022 |
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As previously, this campaign will run in all the markets in which we operate and we are asking importers, retailers, trade and media to all get involved on their social media platforms too by posting relevant content alongside our hashtag #SpectacularSouthAfrica.
We would also like you, if you are able to, to create short videos (one to two minutes) showcasing Spectacular South Africa, your wines and tourism experiences. If you are able to send your videos to us, we will upload them on to the Wines of South Africa YouTube page and promote them via our social media platforms, but the main idea is that you do a post on your own social media channels, using the hashtag.
Please send your videos to Lauren@wosa.co.za