Transformation
For over 360 years, Cape Town has welcomed the cultures of Africa, Europe, and Asia. Famed for its cosmopolitan history, the city is the gateway to the South African winelands and was the site of Nelson Mandela’s landmark walk to freedom in 1990. Today, South Africa thrives as a prominent global citizen.
The dismantling of political barriers and redressing of historical injustices have paved the way for people from previously disadvantaged communities to become grape farmers and winemakers in the Cape winelands. Historically, these communities provided the essential labour that built the industry. Increasingly, they are gaining ownership in the means of production.
The wine industry currently provides employment for nearly 270 000 people, both directly and through wine tourism. In the Western Cape province, the sector supports over 166 000 jobs, which contribute to a total household income of R9.3 billion.
Talented entrepreneurs continue to explore business ownership within the wine business cluster. Through various means, people of colour have become business owners in the wine industry, reflecting diverse dimensions to our rich offering.
South African wine producers are committed to responsible industry practices. Nearly all contribute voluntarily to
Aware.org, an organisation promoting responsible alcohol use across the wine, spirits, and beer industries.
Black-owned Brands
Access a list of black-owned wine brands
Corporate Social Investment
Download the CSI Infographic
e-Books
View/download e-books documenting transformation in the winelands
Education Initiatives
Information on education programmes
Empowerment Projects
Read about a number of successful ventures
Ethical Trade in South Africa Q & A
Access Q & A on transformation and labour relations in the South African wine industry
Fairtrade Wines
View a list of South African Fairtrade wines
Related Links
Browse websites related to empowerment & transformation
Social Issues
Access more information on social issues in the winelands
Videos
View/download videos documenting transformation in the winelands
WIETA
Access the Wine and Agricultural Industry Ethical Trade Association's website